Additional Information
- Campaign: A celebratory topical marking the occassion of Diwali
- Product: Amul Butter
- Headline: Diya ka ghar pyaara lage, Amul Happy Diwali
- Target Audience: Cricket fans globally, the Indian diaspora, and the general public following the T20 World Cup.
- Goal: Maintain brand visibility, cultural relevance, and connect the brand with the festive occasion through creative wordplay.
- Key Element: A topical doodle featuring the iconic Amul girl and a pun-based tagline, a hallmark of Amul’s long-running advertising legacy.
