Story behind Another Good Find

Built to collect what matters

How an accidental bookmarking habit turned into a permanent home for brilliant creative work

Where it started

Like many marketers, I spent years collecting great work. Brilliant ad campaigns caught on the fly, clever welcome emails tucked away in folders, and creative projects that deserved a closer look. But keeping track of them was exhausting. Whenever I needed to reference a campaign name months later, it vanished into the ether of forgotten browser tabs and messy notes.

The transition from Digital Tripathi

I originally built this digital space under the name Digital Tripathi, a personal banner representing my professional roots and exploration across digital media, strategy, and marketing operations. Yet, over time, I realised something important: this archive wasn’t just about me or a personal brand identity. It was about the work itself.

That realisation sparked the pivot to Another Good Find. Stripping away personal names allowed the space to become what it was always meant to be: a clean, neutral refuge for inspiration that anyone can access, reference, and build upon.

Hi, I'm Hridja

My name is Hridja Tripathi, some call me HP. My professional background spans digital marketing, strategic planning, content systems, and business problem-solving. I spend my days reading how brands find new ways to communicate, how audiences interact with campaigns, and how small details make the difference between noise and resonance.

Instead of letting great finds gather digital dust on personal hard drives, I put them here in one spot so you can use them too.